Papers
Measuring the Quality of the Reference Services in Academic Libraries: a Malaysian Perspective
Euro Asia Journal of Management, 2008, Vol. 18, No. 1, pp. 63-76.
Marketing Concept Adoption and Implementation in Least Developed Countries: an Asian Perspective
Euro Asia Journal of Management, 2009, Vol. 19, No. 1, pp. 47-69.
A Synthesis Model of Market Orientation Constructs toward Building Customer Value: a theoretical perspective
African Journal of Marketing Management, 2009, Vol 2, No. 1 , pp. 43-47.

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